Complexity brings chaos.
Chaos presents opportunity.
The world is getting more complicated. Rather than trying to control complex systems, we invest in companies that adapt our lives and systems to the opportunities that chaos brings.
Our Thesis ↓Who We Invest In
Do you want to create leverage in chaos?
We back companies that profit off of the many ways the world may change. If you are seeking an outsized impact by making a bet on an outcome you see clearly, we want to talk.
We are not scared of weird bets. We like unsolved problems. If it's easy to model your growth and the exact trajectory to success, we may not be your partner (though we've got friends who will love you). But if you have a point of view on how chaos will enable your success, we don't need a perfect plan, just a possible future.
Personal Flexibility
Personal Flexibility is critical when it's harder to make long term lifestyle decisions (housing, health, children) — how do we allow people to make those decisions without anchoring themselves to specific place or time horizons that limit optionality.
Organizational Agility
Organizational Agility allows businesses to better adapt to rapidly changing landscapes, so we invest in software and tooling that provides leverage for small teams to have a bigger impact or bigger teams to act more discretely and independently.
Sustainability
Sustainability enables people and organizations to prepare for existential risks — climate change, resource constraints, and the challenges imperiling humanity. We back companies that replace extractive business models with ones that deliver lasting value, turning massive systemic threats into massive opportunity.
For Founders
The safest investor you'll meet
Chaos breeds fear. Emotional safety is our protocol. We will let founders know no idea is too crazy or new or unfiltered or weird to bring to us. We will not judge or nitpick. We will tear down with failure points. We will provide the psychological safety that breeds collaborative creativity. No need for preparing a pitch to appeal to our biases. Or where you think we land in your process. Any moment you choose our first priority is to hear you.
Where We Can Help
We are all deeply experienced entrepreneurs and early stage operators and we pride ourselves on being eager to dig in and help you with the hard problems that startups face.
- Marketing Communications strategy
- Finance Fundraising help
- Growth Go-to-market and customer questions
- Operations HR and operational issues
- People Team and co-founder management
Portfolio
Companies we back
A selection of companies from our portfolio building at the frontier of adaptability.
Team
Who we are
Julie Fredrickson
Serial entrepreneur across retail and e-commerce. Founded Coutorture Media (acquired by Sugar Inc.), playAPI, and Stowaway Cosmetics (now part of WIN Brands Group). Experienced in fundraising from a wide range of sources with multiple successful exits.
Alex Miller
Startup executive and strategic advisor specializing in operations, go-to-market strategy, and scaling. Experience spanning from early-stage startups to organizations with hundreds of employees, including roles at Stack Overflow, Yext, and env0. Currently CEO at Hiro Systems, building the Stacks ecosystem.
How We Work
Getting to know us
Everyone works a bit differently and we want to make it as easy as possible for founders to get in touch and build a relationship with us. Here are some of the most common questions we get asked on how to approach us.
Like how we prefer to get to know founders, how we think about the founder investor relationship and much more on our general worldview. We'd recommend browsing some of these before doing outreach as it will improve the chances of us discovering if we are a mutual fit for each other.